BACHELOR OF ARTS IN MULTIMEDIA AND MASS COMMUNICATION (BAMMC)

The B .M.M. course is a full time course. The duration of the course shall be six semesters spread over three years.

Total No. of Seats

180 (3 divisions of 60 students each)

Distribution of

Seats

Arts

Commerce

Science

50%

25%

25%

Eligibility

A candidate for being eligible for admission to the Degree Course in Bachelor of Mass Media shall have passed XII Std. Examination of the Maharashtra Board of Higher Secondary Education or its equivalent, from the Science, Arts or Commerce Stream. Students coming from other than Maharashtra Board & Maharashtra Technical Board are required to apply for provisional Eligibility Certificate at college by submitting eligibility form along with requisite fees.

Class

Sr.

No.

Subjects
FY BAMMC   Semester I Semester II
1 Effective Communication -I Effective Communication -II
2 Foundation Course-I Foundation Course-II
3 Visual Communication Content Writing
4 Fundamentals of Mass Communication Introduction to Advertising
5 Current Affairs Introduction to Journalism
6 History of Media Media, Gender & Culture
Class Sr. No. Subjects
SY BAMMC   Semester –III Semester IV
1 (The following four subjects are elective. The student must select any 1.) (The following four subjects are elective. The student must select any 1.)
· Electronic Media-I · Electronic Media-II
· Theatre & Mass Communication-I · Theatre & Mass Communication-II
· Radio Programming & Production-I · Radio Programming & Production-II
· Motion Graphics &Visual Effects-I · Motion Graphics &Visual Effects-II
  Compulsory Subjects Compulsory Subjects
2 Corporate Communication & Public Relations Writing & Editing for Media
3 Media Studies Media Laws & Ethics
4 Introduction to Photography Mass Media Research
5 Film Communication-I Film Communication-II
6 Computer Multimedia-I Computer Multimedia-II
Class Sr. No. Subjects
TY BAMMC   Semester-V Semester-VI
1 Copywriting Digital Media
2 Advertising & Marketing Research Advertising Design
3 Brand Building Brand Management
4 Agency Management Media Planning & Buying
5 Consumer Behavior Advertising In Contemporary Society
6 Social Media Marketing Rural Marketing & Advertising
Note: At VVUC we offer specialization in ADVERTISING only.

Address

Chincholi Bunder Road,
Malad (West) Mumbai-400064.

Contact Number

Junior College Admission Helpline :
9136981258 / 9136981259 / 7045894370

Junior College: [email protected]

Degree College Admission Helpline:
918976931695 / 8976931696 / 7666605366

Degree College: [email protected]

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