BACHELOR OF ARTS IN MULTIMEDIA AND MASS COMMUNICATION (BAMMC)

Total No. of Seats

180 (3 divisions of 60 students each)

Distribution of

Seats

Arts

Commerce

Science

50%

25%

25%

Class

Sr.

No.

Subjects

FY BAMMC

Semester I

Semester II

1

Effective Communication -I

Effective Communication -II

2

Foundation Course-I

Foundation Course-II

3

Visual Communication

Content Writing

4

Fundamentals of Mass Communication

Introduction to Advertising

5

Current Affairs

Introduction to Journalism

6

History of Media

Media, Gender & Culture

Class

Sr. No.

Subjects

SY BAMMC

Semester –III

Semester IV

1

(The following four subjects are elective. The student must select any 1.)

(The following four subjects are elective. The student must select any 1.)

· Electronic Media-I

· Electronic Media-II

· Theatre & Mass Communication-I

· Theatre & Mass Communication-II

· Radio Programming & Production-I

· Radio Programming & Production-II

· Motion Graphics &Visual Effects-I

· Motion Graphics &Visual Effects-II

Compulsory Subjects

Compulsory Subjects

2

Corporate Communication & Public Relations

Writing & Editing for Media

3

Media Studies

Media Laws & Ethics

4

Introduction to Photography

Mass Media Research

5

Film Communication-I

Film Communication-II

6

Computer Multimedia-I

Computer Multimedia-II

Class

Sr. No.

Subjects

TY BMM

Semester-V

Semester-VI

1

Advertising in Contemporary Society

Advertising and Marketing Research

2

Copywriting

Legal Environment and Advertising Ethics

3

Brand Building

Financial Management for Marketing and

Advertising

4

Consumer Behaviour

Agency Management

5

Media Planning and Buying

The Principles and Practice of Direct Marketing

6

Ad Designing

Contemporary Issues

7

–

Digital Media

Note: At VVUC we offer specialization in ADVERTISING only.