BACHELOR OF ARTS IN MULTIMEDIA AND MASS COMMUNICATION (BAMMC)

The B .M.M. course is a full time course. The duration of the course shall be six semesters spread over three years.

Total No. of Seats

180 (3 divisions of 60 students each)

Distribution of

Seats

Arts

Commerce

Science

50%

25%

25%

Eligibility

A candidate for being eligible for admission to the Degree Course in Bachelor of Mass Media shall have passed XII Std. Examination of the Maharashtra Board of Higher Secondary Education or its equivalent, from the Science, Arts or Commerce Stream. Students coming from other than Maharashtra Board & Maharashtra Technical Board are required to apply for provisional Eligibility Certificate at college by submitting eligibility form along with requisite fees.

Class

Sr.

No.

Subjects

FY BAMMC

Semester I

Semester II

1

Effective Communication -I

Effective Communication -II

2

Foundation Course-I

Foundation Course-II

3

Visual Communication

Content Writing

4

Fundamentals of Mass Communication

Introduction to Advertising

5

Current Affairs

Introduction to Journalism

6

History of Media

Media, Gender & Culture

Class

Sr. No.

Subjects

SY BAMMC

Semester –III

Semester IV

1

(The following four subjects are elective. The student must select any 1.)

(The following four subjects are elective. The student must select any 1.)

· Electronic Media-I

· Electronic Media-II

· Theatre & Mass Communication-I

· Theatre & Mass Communication-II

· Radio Programming & Production-I

· Radio Programming & Production-II

· Motion Graphics &Visual Effects-I

· Motion Graphics &Visual Effects-II

Compulsory Subjects

Compulsory Subjects

2

Corporate Communication & Public Relations

Writing & Editing for Media

3

Media Studies

Media Laws & Ethics

4

Introduction to Photography

Mass Media Research

5

Film Communication-I

Film Communication-II

6

Computer Multimedia-I

Computer Multimedia-II

Class

Sr. No.

Subjects

TY BMM

Semester-V

Semester-VI

1

Advertising in Contemporary Society

Advertising and Marketing Research

2

Copywriting

Legal Environment and Advertising Ethics

3

Brand Building

Financial Management for Marketing and

Advertising

4

Consumer Behaviour

Agency Management

5

Media Planning and Buying

The Principles and Practice of Direct Marketing

6

Ad Designing

Contemporary Issues

7

Digital Media

Note: At VVUC we offer specialization in ADVERTISING only.