Bachelor of Mass Media

Vidya Vikas Univeral's BMM program was designed to offer students the very best opportunity to study and qualify for a career in the media industry. A world-class learning environment, and high levels of technology, together with practical experience, ensure graduates are ready for their career in this exciting and exacting industry.

Study and Qualify in:

  • Advertising
  • Radio
  • Television
  • Video
  • Creative Advertising/Graphics
  • Audio Visual Multimedia/Animation
  • Public Relations
  • Journalism

Career pathways

This degree is designed to help you gain entry to the dynamic and expanding media and communications sectors in India. The degree is a pathway into careers such as:

  • print and on-line journalism;
  • multimedia;
  • public relations;
  • corporate and government communication;
  • advertising;
  • film, television and broadcasting;
  • lobbying and consultancy;
  • media and policy;
  • research and management;

SUBJECTS / PAPERS IN EACH COURSE – B.M.M. (Mass Media)

SEMESTER – I

SEMESTER – II

Effective Communication – I Effective Communication – II
Fundamentals of Mass Communication Principles of Marketing
Introduction to Computers Principles of Management
Introduction to Sociology Introduction to Psychology
Economics Introduction to Literature
Introduction to 20th Century World History Political Concepts and the IndianPolitical System

SEMESTER – III

SEMESTER – IV

Introduction to Advertising Mass Media Research
Introduction to Journalism Organisational Behaviour
Introduction to Media Studies Understanding Cinema
Introduction to Public Relations Radio and Television
Introduction to Culture Studies Advanced Computers
Introduction to Creative Writing Print Production and Photography

SEMESTER – V

SEMESTER – VI

Advertising in Contemporary Society Advertising and Market Research
Copy Writing Legal Environment and Advertising Ethics
Advertising Design Financial Management for Marketing and Advertising
Consumer Behaviour Agency Management
Media Planning and Buying The Principles and Practices of Direct Marketing
Brand Building Contemporary Issues